Disclaimer: Views in this blog do not promote, and are not directly connected to any Legal & General Investment Management (LGIM) product or service. Views are from a range of LGIM investment professionals and do not necessarily reflect the views of LGIM. For investment professionals only.

20 May 2019
3 min read

The stupidity of crowds

Crowd-based decision making might work well for guessing the number of jelly beans in a jar, but we think it can damage investment outcomes.

Here's why we structure our decision making differently to avoid the herd.

1140-x-413-people-in-circle.jpg
Video Behavioural finance
john-roe.jpg

John Roe

Head of Multi-Asset Funds

With failed football dreams behind him, John applies the same level of enthusiasm to investing and how to improve outcomes by battling behavioural biases. He…

More about John

Recommended content for you

Learn more about our business

Legal & General Investment Management is one of the world's largest asset managers, with capabilities across asset classes to meet our clients' objectives and a longstanding commitment to responsible investing.

Image of London skyscrapers

Explore Trending topics

Sign up for blog email alerts

Receive the latest articles in a weekly digest by registering via the email preference centre