20 May 2019 3 min read

The stupidity of crowds

By John Roe

Crowd-based decision making might work well for guessing the number of jelly beans in a jar, but we think it can damage investment outcomes.

Here's why we structure our decision making differently to avoid the herd.


John Roe

Head of Multi-Asset Funds

With failed football dreams behind him, John applies the same level of enthusiasm to investing and how to improve outcomes by battling behavioural biases. He leads on oil research, but also gets involved in a wide range of macro topics. That love of variety also explains his craft beer fascination. Hard to shut up, he’s a regular guest on Bloomberg, a conference speaker and an LGIM Director. His analytical thinking benefits from being an Actuary with an economics degree and having previously worked as a strategist at RBS.

John Roe