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Podcast: What's in a name? The power of global brands
This week's episode delves into global brands, examining the financial incentives for building product recognition.
What can the summer of sport tell us about the power of the world’s biggest brands? How can brand value be quantified? And why might investors seek to add exposure to the owners of the strongest global brands? Delving into these questions in this episode are:
- Henry Farr, Director, Brand Finance®
- Ellie Piscopiello, Senior ETF Analyst, LGIM
This podcast is hosted by Harry Brooks, European Content Manager.
You can listen on: Apple Podcasts, Audioboom and Spotify
For professional investors only. Capital at risk.
Securities are mentioned for illustrative purposes only. Reference to a particular security is on a historic basis and does not mean that the security is currently held or will be held within an LGIM portfolio. The above information does not constitute a recommendation to buy or sell any security.
Sources:
- Sponsorship value of 2024 Olympics: CNN, July 2024
- Roger Federer’s endorsement portfolio: Forbes, 2023
- Financial characteristics of owners of global brands refers to top 100 global brands as per Brand Finance®'s ranking for the seven years ended 31 December 2022. ‘Mega cap peers’ refers to companies with market cap over $15bn
- Nike logo history: Reuters, 2023
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